Leveraging AI-driven workflows, Alex designs beautiful digital products for fast-moving product teams.

As a UI/UX Designer at SSW Sydney, he works across the full product lifecycle — partnering with engineers and product teams to move quickly, ship often, and maintain clarity between vision and implementation.

Previously, Alex helped Australian startups shape their products toward product–market fit. Before transitioning into tech, he worked for 5 years as a carpenter — so he doesn’t shy away from a hard day’s work and knows what it means to build with care and intention.

Outside of work, you’ll find him mastering his favourite video games, fixing his car (again), or talking design over a beer or coffee.

Some tools in Alex's workflow:

• Figma — Design systems and rapid ideation
• Cursor — AI-assisted prototyping and implementation
• Midjourney — Generative visual exploration
• Framer — React-based no-code builder
• Webflow — HTML/CSS-based low-code builder
• Airtable — CMS and AI-assisted asset management
• Adobe CC — Graphic and motion design
• Jitter — Interaction and motion design
• Relume — AI-powered site mapping and wireframing
• Spline – 3D-modelling and interactive web design

Some courses foundational to Alex's design approach:

• UX Design Immersive – General Assembly
• Learn UI Design – Erik D. Kennedy
• Smart Interface Design Patterns – Vitaly Friedman
• Making UX Decision – Tommy Geoco
• Flux Academy – Webflow Masterclass
• Figma Academy – Michael Riddering (Ridd)

Some books that shaped Alex's product thinking:

• Change by Design – Tim Brown
• Don't Make Me Think – Steve Krug
• Inspired: How To Create Tech Product People Love – Marty Cagan
• The Design of Everyday Things – Don Norman
• Rocket Surgery Made Easy – Steve Krug
• The Lean Product Playbook – Dan Olsen
• The UX Team of One – Leah Buley
• Idea Selling – Sam Harrison