Head of Sales | AI Transformation & Strategy | Workflow Automation

Michael brings over 30 years of diverse experience in sales, management, and technology to his role as Head of Sales at SSW. Starting his career in print and digital media, he’s built a strong foundation across direct sales, marketing, SEO, and software development.

A passionate advocate for AI transformation, Michael designs and implements intelligent workflows that bridge business strategy and modern automation. He’s hands-on with tools like n8n, Replit, V0, Lovable, Cursor, Gemini, Claude, and Codex building production-ready workflows and integrating MCPs and CLI tools to drive real business outcomes.

Known for his high energy, empathy, and technical depth, Michael combines strategic insight with a maker’s mindset. His expertise spans AI project planning and execution, digital strategy, Scrum implementation, and enterprise AI adoption—helping clients harness AI for measurable business value.

He leads with curiosity, clarity, and a focus on enabling teams to be more productive, data-driven, and AI-empowered.

Specialisations: • AI Transformation & Business Strategy • Workflow Automation (n8n, MCP, custom AI pipelines) • Digital Marketing & Sales Optimisation • Managing Complex, Multi-Stakeholder Projects • Cost–Benefit Analysis & Business Case Development • Implementing Scrum & Agile Delivery • Building Happy, High-Performing Teams • Outsourcing & Lead Generation Strategy