Do you avoid the word "but" in your communication?
The word "but" often sounds negative and creates friction—even when you're agreeing. Phrases like "Yes, but...” can come across as dismissive, subtly negating what was just said. This can make the other person feel unheard or contradicted.
Instead, try using "Yes, and..." to acknowledge the previous point and build upon it. This approach encourages collaboration and keeps conversations constructive.
Video: How to deal with mean people using YES AND (2 min)Tip: Remember to choose the right words and maintain a constructive tone.
In written communication, you can often replace "but" with a full stop and start a new sentence.
“I agree with your idea, but it needs refinement.”
Figure: Bad example - Sounds dismissive, as the "but" undermines your agreement
“I agree with your idea. It needs refinement.”
Figure: Good example - Keeps the tone neutral and supportive. Both thoughts stand on their own
This small change keeps the tone neutral and professional while delivering the same message more effectively.
💼 Sales Tip
When a client questions the price, don’t say:
“Yes, but it’s expensive because we put a lot of effort into it.”
Figure: Bad example – Sounds apologetic and defensive.
Instead, use confidence and the “yes, and” approach:
“Yes, and that’s because we put a lot of effort into it.”
Figure: Good example – Acknowledges the concern and reinforces the value.
Stand behind your value. The language you use shapes how your price is perceived.
