Often when you are talking with others, it is easy to forget they have a different background and experience to you. Then, once you start explaining something to them, they easily become lost. So, it is crucial to think about your audience before talking.
Some examples of the differences in what different people on the team might care about include:
Let's say you've been asked to add a new field "Customer Name" to the Northwind app Projects page. You are making progress and it's almost finished but there are a few important points.
First, let's see what a bad example of explaining this PBI looks like:
Hey,
I’m almost done with this PBI but I'm having trouble adding the "Customer Name" field to the Projects page because there is no relationship set up in the database.
I'm also not sure about where to put the new field on the Projects page... I'm thinking of putting it in the top left, but am open to opinions.
Overall, I think the PBI is going to take a few more hours than we thought due to these roadblocks.
❌ Figure: Bad example - The message's audience is not targeted, making it hard for others to decipher
So, how would you explain this scenario to different people?
They're probably not as concerned about the UX problem or the technical issues, so you want to emphasize the business value and any roadblocks.
It's also a good idea to give them the option to hear more technical details incase they want to learn more.
Hey,
I'm almost done with this PBI but it's going to take a few hours more than we estimated because I've run into some roadblocks.
I need to have a chat with the Design team about how to best handle the UX and with the development team about how to resolve a technical issue.
Once I've done that then it should be ready to deploy to dev :)
Would you like to know more technical details, or should I get cracking?
✅ Figure: Good example - Targeting the message towards the Product Owner
They're probably not as concerned about the UX problem or the business impact, so you want to emphasize the technical side so they can help you out.
Hey,
I'm having trouble adding the "Customer Name" field to the Projects page because there is no relationship set up in the database.
Do you think I should add it?
✅ Figure: Good example - Targeting the message towards the Developer
They're probably not as concerned about the technical issue or the business impact, so you want to emphasize the UX problem so they can help you out.
Hey,
I'm adding a new field to the Projects page for customer name. I'm thinking of putting it in the top right.
Do you think that is the right place?
✅ Figure: Good example - Targeting the message towards the Designer
You can take this idea even further once you get to know specific people. Try to pick out the things you think they care about.
For example, I might know that Jane...
Or I might know that Bob...
Once you figure out each person's characteristics you can then target your messages even more for maximum effectiveness.
One other thing to take into account is that what you say is only 1/2 of the journey to understanding. The other 1/2 is the recipient listening, so: