It is important for us to contact the media from time to time as they are the people who can get our products and services out to the world easily. It is a good way to advertise products and get more people organically on board.
When you find a media contact you think is appropriate to contact, add them to CRM then tag them as MEDIAJ - Media - Journalist or equivalent.
Then send an email like this:
Hi XXX,
My name is Adam Cogan and I just checked out your site <www.theirsite.com>
I read your column on [Topic] and thought you might be interested in learning about SSW's [Product], which [Brief Description of Product/Service].
More than happy to give you a free copy and more information. Please reply to this email if you're interested.
Thanks, Adam Cogan http://www.ssw.com.au