Content - Do you have a content marketing strategy for your business?

Try googling content marketing. You’ll find lots of articles about it, and maybe some reports saying how this has been one of the main marketing strategies in the last 3 years. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, of course, to drive profitable customer action. That’s why this is so important to be a part of your strategy. In other words: in order to sell the big piece of the pie, you have to show your audience small samples first.

We are in a new era of content. Not just any content, but a well-crafted and relevant content for your target audience. To be able to find the right content for your followers, you have to plan, not just create randomly without a focus and without documenting your research.

When you follow a documented and organized content marketing strategy, you will:

• Feel more effective in the use of all content marketing tactics and social media channels
• Easily justify a higher budget to be spent on your content marketing (e.g. for recording a video or doing a partnership with an influencer )
• Will be able to track results as soon as they have a clear goal and metric to follow, according to your strategy

It should definitely include:

• Your audience personas
• A content planner that matches these personas, channels, deadline and budget
• Goals
• Metrics that will be followed

Figure: Marketing Content is valuable with the right approach! - Image source: Joe Lesina