In some cases you may need to display text content on your page with a specific font. Unfortunately web browsers don't provide an easy way to deliver rich typography without sacrificing some functionality. Common approaches include:
Each method mentioned above has their disadvantages. We discourage #1 - Images are bad for Google juice and cannot be selected; and #2 - sFIR uses old technology based on nearly dead Flash.
For more information on the differences between the other methods read: The best way to serve fonts to your website.