When you have a product, you want new sign ups to learn as much as possible about it, so they can find out quickly if it meets their needs, and convert to paid customers. You don't want people losing interest because they simply didn't know your product could help them.
Sending a single email often isn’t enough to convert potential customers, and following up manually can be inconsistent and time consuming. This is where drip campaigns come in.
Drip email campaigns are automated sequences of emails sent over time, designed to inform (or, in some cases, onboard) new users. This is often called 'nurturing leads'. They ensure that your new potential customers receive the right message at the right time.
A good drip campaign:
Before setting up a campaign, think about what you want to achieve. You might want to:
Your campaign should have multiple emails spread over a period of time.
Week 1 - Welcome: Thank them for signing up and introduce your brand.
Week 2 - Value Proposition: Share key benefits of your product or service.
Week 3 - Educational Content: Send blog posts, case studies, or tutorials.
Week 4 - Social Proof: Include testimonials or success stories.
Week 5 - Limited-Time Offer: Create urgency with a discount or incentive.
Week 6 - Follow-up & Final Nudge: Remind them of the offer or next steps.\
Each email should have:
You want to to schedule emails, set triggers (e.g., when a user signs up), and track engagement. Use an email marketing tool like:
Monitor metrics such as: