Do you follow up after losing a sales opportunity?
Losing a sales opportunity doesn't mean losing a connection. Maintaining relationships is key as it can lead to future work. A great, low-pressure way to stay in touch is via LinkedIn.
If you lost a sales opportunity, add them to LinkedIn and send a message (if you have already added them a while ago, ask someone else to).
For example:
Hey Bob - As per my email I'd love to do your xxx project when you are ready.
We are doing some really cool AI projects these days. https://www.ssw.com.au/consulting?tag=AI-Development
Let's keep in touch in the meantime.
Good example - Low pressure, no sales pitch, just a reminder.
