Do you keep your websites clean and simple?

Not only do we try to keep our designs clean and simple without too many images, we also try to minimise the number of words. If something can be revised to make it cleaner and simpler, we will always do it. A lack of superfluous words means your readers don't get bored and will stick around longer.

Figure: Testimonials as displayed on SSW's About Us page

Web minimalism and simplicity means emphasizing what is essential and important to your readers. Remove every non-essential or unimportant element. Readers only have so much attention to give, if you present them with less they will have more attention to give to each element.

Benefits of Simple Design

• Pages load faster
• Clearer and easier to scan
• Easy to navigate
• Quicker to design (more profitable)
• Quicker to build
• Quicker to redesign
• Easier to maintain
• Easier to make work on different browsers