When trying to optimize your website’s performance and visibility, there are a few tools that can help (e.g. Google Search Console, Google Analytics, SEMrush). Each offers unique features suited to different aspects of your site's SEO.
SEO is very important to companies, so devs should know the tools they can use to optimize websites, analyze data, and improve search engine rankings.
A must-have tool for monitoring your website's performance in Google search results, providing essential insights directly from Google.
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An indispensable tool for analyzing website traffic and user behavior, helping you measure the effectiveness of your SEO strategies.
A comprehensive SEO and SEM tool that offers in-depth keyword research, competitive analysis, and powerful rank tracking capabilities.
Plausible Analytics is a lightweight, privacy-friendly alternative to Google Analytics.
It helps you measure website traffic without using cookies or collecting personal data, making it compliant with GDPR, CCPA, and other privacy laws.
Note: Best for small to medium websites that value simplicity, speed, and privacy while still tracking essential visitor data.
Known for its robust backlink analysis and keyword research capabilities. It offers comprehensive tools for competitive analysis and content research.
Moz Pro offers a deep suite of SEO tools, including keyword research, site audits, and rank tracking. It provides excellent metrics and reporting capabilities.
This tool focuses on content optimization by providing insights into how to structure and optimize your content for better search engine rankings. It includes features like keyword research and a content editor.
By leveraging these tools, you can cover all aspects of your SEO strategy, from tracking website performance to conducting keyword research and optimizing content. Depending on your specific needs and budget, you can choose the tools that best fit your SEO goals.