The start point of your branding is the logo. From there everything the company produces or owns should "feel" like it comes from your company. When you walk by a pile of documents on a desk, you should recognize that it's from your company. It's not just plonking the logo everywhere.
These are things to keep in mind for good branding:
- Logo - E.g. SSW Logo
- Web fonts - E.g. At SSW, we use Inter
- Print fonts - E.g. At SSW, we use Helvetica Neue
- Websites - E.g. SSW Web Reference page is an example of good branding instructions for websites
- Newsletters
- Email signatures
- Business Cards
- Flyers, catalogues, and other promotional material
- Products
- Offices façades, and interior decor
- Events
- Documents, invoices, and proposals
- Employees
- Cars
- Others, like coffee mugs, plastic bags, etc
Create a well-documented brand guideline
See more at YakShaver Logo and Brand Assets and YakShaver Brand Guide.
Tip: Make it easy for designers and developers to find design resources by linking them clearly on your website and intranet.
