Do you use heading tags where appropriate (H1, H2, H3...)?

You should understand the hierarchy and try to use the heading tags (<H1>, <H2> or <H3>...) for titles and subtitles.

The following are benefits of using heading tags:

• Improves the ranking with the search engines (extra weighting is given to text in H1 and H2)
• Makes cleaner and leaner HTML

Note: It's also important to customize these headings via CSS, making the font bigger, bold or in a different color. This way page looks nice and organized.

<p>
  <span class="Heading">Introduction</span>

  Let's talk about...
</p>

❌ Figure: Bad example - Using span tags and CSS classes to insert headings to content

<h2>Introduction</h2>
<p>Let's talk about...</p>

✅ Figure: Good example - Using heading tags